People, Planet, Profit: Is Incorporating as a Benefit Corporation Right for Your Business?

IEEE SCV Entrepreneurship SIG

People, Planet, Profit: Is Incorporating as a Benefit Corporation Right for Your Business?

People, Planet, Profit: Is Incorporating as a Benefit Corporation Right for Your Business?
19 May 2022 | 6:00 PM – 7:00 PM Pacific Time (U.S. and Canada)
Format: Online via Zoom
IEEE SCV Entrepreneurship SIG

C Corp. S Corp.  These are some of the common ways a business can be incorporated in the US. For more than a decade now, however, the Benefit Corp is growing in popularity as the formal management structure of choice for a for-profit business.  In this talk, the speakers will discuss the requirements of forming a Benefit Corporation as well as how it affords the same protections as a regular corporation, with the added benefits of advancing public good and market differentiation. If you are a mission-driven business or want to build environmentally or socially responsible practices into your company, this entity type might be the right fit for you. Build credibility and trust with all stakeholders – shareholders, customers, employees, and suppliers. Increase brand value and attract investors. Learn about some of the famous brands and businesses, including publicly traded companies that are Benefit corps. The speakers will also clarify the difference between a Benefit Corporation and B Corp Certification.

Zoom link will be sent out after registration


Ruksana Azhu Valappil, Founder, NEEV Lifestyle

Ruksana Azhu Valappil is a healthcare AI, ethics and sustainability advisor, neuroscientist, social entrepreneur, and a purpose-driven leader. As the founder of NEEV Health, she loves to help digital health teams implement ethical and trustworthy AI solutions that mitigate bias, incorporate transparency, and is regulatory compliant. As an advisor and consultant, she brings her passion for equitable healthcare, research rigor, analytical skills, and a collaborative approach to help build ethical AI for digital health. She has led cross-functional teams, and organizations and serves on several boards of directors. She is a founding member of WeTheChange, a not-for-profit coalition of 900+ mission-driven women CEOs and allies aligned with the UN Sustainable Development Goals. She served as the Director and co-led the organization running operations, including governance, finance, and partnerships. As an advocate for empowering women and a firm believer in integrating business with social responsibility, she runs her small business and social enterprise, NEEV Lifestyle, as a California Benefit Corporation and a Certified B Corp. A firm believer in public service, she is happy to serve on the Hospital Supplier Diversity Commission at the California Department of Health Care Access and Information. Ruksana earned her Ph.D. in Biomedical Engineering and holds a BS in Electrical & Electronics Engineering.

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