Announcing The 2024 IEEE Entrepreneurship Impact Award Recipient
Photo: 2024 IEEE Entrepreneurship Impact Award recipient
The IEEE Entrepreneurship Impact Award recognizes an individual who has had a significant impact on the engineering-driven entrepreneurial ecosystem.
The accomplishments of the candidate should be of “significant importance” and should have made a distinguishing contribution to the entrepreneurial ecosystem of a country/region.
The person/team will receive an honorarium of US$2000 and a plaque commemorating their achievement.
The IEEE Entrepreneurship Impact Award Committee identifies individuals/teams that are building innovations geared towards benefiting humanity and building a strong inclusive ecosystem.
The IEEE Entrepreneurship Impact Award Committee stated the following when asked why they made their selection. “Every year, the committee goes through a number of applications, looking for the best candidate for the IEEE Entrepreneurship Impact Award, balancing impact, scale, business traction, and entrepreneurial spirit. This year, like previous ones, we received numerous global and diverse applications. The choice was difficult, however, the committee is in alignment and believes in the impact that this year’s recipient has brought to the entrepreneurship, AI, and education fields.”
IEEE Entrepreneurship would like to offer the utmost gratitude for the volunteer time and effort of our 2024 IEEE Entrepreneurship Impact Award Committee:
Award recipients are scored and selected based on the following judging criteria:
- Entrepreneurial Spirit
- Value creation
- Impact
- Sustainability
IEEE Entrepreneurship is excited to announce the 2024 IEEE Entrepreneurship Impact Award recipient:
Marwa Samih Soudi is a dynamic social entrepreneur with over 15 years of experience in the EdTech sector. Currently a Doctoral Research Student at Tallinn University, she focuses on Digital Transformation and Responsible AI.
As a co-founder of IdeasGym, Marwa champions innovative educational solutions that blend technology and creativity to engage young learners. 
Her academic credentials include a Ph.D. in Digital Transformation, an MA in Educational Technology, and an MSc in Electronics and Communication, all underscoring her deep expertise in merging educational practices with technological advancements. Marwa has received numerous accolades, including the “ICT for Women” award, the Tony Elumelu grant for entrepreneurship in Africa, the Women in Business Innovation Award 2024, which was handed to her by the German first lady in Berlin, and in November 2024, the InspiringFifty Africa Award.
An advocate for women in technology, she co-founded the IEEE Women in Engineering (WIE) Affinity Group in Egypt and has spoken at various international events. Marwa Samih Soudi is also actively involved in IEEE Standards for AI Procurement (P3119), contributing to the development of ethical AI practices. Her commitment to education, innovation, and social impact positions her as a leading voice in the fields of EdTech and AI.
IdeasGym is a pioneering organization dedicated to revolutionizing education by integrating science, technology, engineering, and mathematics (STEM) with engaging edutainment experiences. Founded in Egypt in 2011, IdeasGym has expanded its influence across the Middle East and North Africa (MENA) region and beyond, focusing on creating innovative learning opportunities for children and families.
At the heart of IdeasGym’s mission is the commitment to empower young learners through hands-on projects that stimulate creativity and critical thinking. The organization utilizes a blend of interactive content and practical activities to make learning both enjoyable and impactful. By leveraging educational tools such as robotics, coding, and digital arts, IdeasGym fosters an environment where students can explore their interests and develop essential skills.
One of the key initiatives is the IdeasGym e-learning platform, which offers a wide range of courses designed for students aged 8 to 18. This platform incorporates advanced methodologies like gamification, learning analytics, and hybrid communication to enhance the learning experience. With a completion rate exceeding 92%, the platform stands out for its effectiveness in promoting STEM education.
In addition to digital content, IdeasGym organizes live-action shows, such as “AI Adventures: Discovering the Future,” which introduces children to artificial intelligence through exciting challenges and projects. These shows aim to make complex concepts accessible and relatable, encouraging students to engage with technology in meaningful ways.
IdeasGym also places a strong emphasis on community and collaboration. The organization partners with schools, educators, and corporations to create tailored programs that meet the specific needs of different audiences. Through training sessions, workshops, and competitions, IdeasGym helps teachers integrate technology into their classrooms and equips them with the skills necessary for effective digital pedagogy.
Furthermore, IdeasGym actively promotes the importance of ethical and responsible AI through various initiatives. By advocating for a trustworthy AI ecosystem, the organization seeks to prepare students for the future of work, where technology and ethical considerations will play a crucial role.
Recognized by United Nations Educational, Scientific and Cultural Organization (UNESCO) and various international organizations, IdeasGym is committed to making a significant impact on education in underserved communities. Their outreach programs, such as the Egyptian Science Olympiad and the World Robot Olympiad, provide opportunities for students to showcase their talents and apply their knowledge in real-world contexts.
IdeasGym is considered by different international and national organizations at the forefront of educational innovation, blending creativity, technology, and social impact to inspire the next generation of thinkers and creators. Through its comprehensive approach, IdeasGym is shaping a brighter future for education in the digital age.
In regards to the impact created, IdeasGym has made a significant impact on STEM education and edutainment in the MENA region and Europe by addressing critical challenges that hinder student engagement and learning. The organization’s mission is centered on sparking passion for STEM through innovative and interactive experiences that blend education and entertainment.
One of the pressing issues IdeasGym addresses is the declining interest in STEM subjects among students. By creating engaging content, IdeasGym captivates young audiences, fostering curiosity and enthusiasm for complex topics like artificial intelligence and sustainability. These shows not only entertain but also educate, showcasing real-world applications of STEM concepts.
Moreover, IdeasGym tackles the shortage of qualified STEM teachers by providing resources and training through its Human-Centered AI Tutoring System. This system supports educators in overcoming pedagogical challenges, ensuring they are well-equipped to inspire their students. By enhancing teacher capacity, IdeasGym contributes to a more effective learning environment.
The organization also emphasizes exposure to diverse STEM career paths, helping students envision futures in various fields. Through hands-on activities and community programs, IdeasGym encourages collaboration and teamwork, promoting social well-being alongside academic growth.
The reach of IdeasGym is notable, with plans to impact 3 million students across 100 schools within three years. Their partnerships with platforms like Shahid and Vodafone Foundation further amplify their influence, making quality educational content accessible to a wider audience.
The impact of IdeasGym’s initiatives is substantial. Through its e-learning platform, over 16,000 learners have benefited from a diverse range of courses in robotics, coding, and digital arts. The platform boasts a remarkable completion rate of over 92%, indicating high levels of engagement and effectiveness in promoting STEM skills.
