MARKETING: GETTING IT RIGHT
2021 April 20
IEEE Entrepreneurs Network – Boston – are all about entrepreneurs!
The adage “build it and they will come” will not apply to your business if you do not have a marketing communication program. With the web, many buyers do their initial searches before they even contact a provider. How do you get on the consideration list?
A panel of marketing communication professionals will help you be found through a range of go-to-market strategies: public relations, digital marketing, blogs, and social media with a focus on LinkedIn, the most business-oriented platform.
During this program you will learn:
- To apply elements of a go-to-market strategy.
- How to best position your products and services to attract customers.
- What content performs best on LinkedIn and how to build thought leadership.
- How to generate coverage with PR in a noisy digital world.
- Tips for an integrated marketing communication plan for a small company.
After each of the speakers offers a presentation of different aspects of the topic, you will be able to ask questions.
There will be more than an hour of online networking via Grapevine, available to registrants before the meeting, and a half-hour networking post-meeting, giving attendees the chance to meet virtually the speakers and moderator. Read More.
5:30 – 6:45 – Networking on Grapevine Network
7:10 – 7:25 PM – eMinute Pitch – Up to 3 Startup companies’ presentations
7:25 – 8:10 PM – expert speakers on the night’s topic
8:10 – 8:30 PM – Moderator and Audience Q & A with the speakers
8:30 – 9:00 PM – Networking on Grapevine Network
(all times are USA Eastern Daylight time)
A question and answer session will follow the panel discussion, and panelists will be available afterward for responses to individual questions.