Susana Lau

Founder | EtyaLab & Mercadito & 2021 Affinity Groups: WiE Liaison

Susana Lau

Founder | EtyaLab & Mercadito & 2021 Affinity Groups: WiE Liaison
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Biography

Susana Lau is the founder of EtyaLab, a Panamanian company focused on agile software development using Scrum, working in roles from developer to product management and sales. She has professional experience in Information Technology projects in companies such as Cable and Wireless and the Canal Authority, as well as in a technology startup in Silicon Valley.

Lau is the founder of Mercadito, a mobile application to connect farmers with buyers, empowering the farmer with technology for their sales and supporting buyers to find products nearby and at reasonable prices. This project has received several local and international recognitions such as UberPitch, Google Launchpad, Yo Emprendedor, Solá, Seedstars Panamá. Susana is passionate about technology, women empowerment, and entrepreneurship and is always actively participating in diverse events where she can share her experiences and motivate peers.

Susana is an IEEE member and volunteer at WIE (Women in Engineering), currently serving as president of WIE and Panama IEEE Section Vicepresident-elect for 2021. She has been a mentor in events such as Panama Startup Weekend and has taught workshops on entrepreneurship and software development in various universities and events.

Susana Lau earned a Telecommunications Engineer. Msc. Degree in Information Technology from Carnegie Mellon University, USA, through a Fulbright-SENACYT fellowship.

Susana is an Affinity Groups: WiE Liaison on the 2021 IEEE Entrepreneurship Steering Committee.