IEEE Foundation


12:00 pm PM


2020 March 17
(originally scheduled Cambridge, Massachusetts)
Location: Virtual

Reach your prospects the way they want with
marketing and communication programs

Due to the COVID-19 virus, this meeting will not be held at Draper in Cambridge.
It will be held as a free webinar.
The URL for the webinar registration is
Please register in advance.
Also, note that the webinar will begin at 7 pm. Thank you. 

Those who paid a registration fee for this event will be refunded.

70% of the buyer’s journey is complete before a buyer even reaches out to sales. Buyers don’t want to be prospected, or demoed, or closed. The buyer’s journey is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service.

IEEE Entrepreneurs Network – Boston has gathered three panelists who will show how using a variety of marketing communication tactics will attract prospects and retain your customers.

Utilizing video is a way to engage your audience on their journey to your business. While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI and somewhat heavy investment in terms of time and resources.

Angela Pitter will discuss why businesses need to use videos and provide examples of various types of video focused on your buyer’s journey that caters to their needs, and ultimately leads to increased revenue.

Adam Ritchie will share how to bring complex business concepts into the mainstream by pegging them to trends in pop culture. He specializes in the creative and transformative qualities of PR, which can be the foundation for digital promotion.

Jaime Kaufman will outline a major multi-channel marketing program in development at Sanofi involving user research, social listening, SEO, and analytics. As a member of the HubSpot user group, she will show how small companies can take advantage of the powerful marketing automation platform.

The panel discussion will help you to:

  • Understand the menu of marketing tactics you can choose from to grow your business.
  • Decide what tools are best for your prospects.
  • Weigh what options will be efficient and cost-effective.

Read More.